Founded in 1996, iCricketer.com is
Convergence Group's key brand in the online arm. Boasting an 8
million strong unique user base, it is South Africa's largest
commercial online cricket portal.
iCricketer.com enjoys relationships with key media brands such as
702 Talk Radio, e.tv, Lotus FM, EastCoast Radio, KFM and 94.7
Wholly owned by the Convergence Group, iCricketer.com has grown
organically from a hobbyist site to a formidable force in the South
African new media industry. The site provides content unrivalled in
its depth and immediacy, written exclusively for iCricketer.com by a
number of leading cricket writers and ex-cricketers.
It has developed a sound reputation in the cricketing and media
industries, and was selected as the official Standard Bank Cricket
Web site for the 2000 Australian tour to South Africa.
The iCricketer Group has three distinct areas of focus; content
syndication, continued development of its online interests, and a
commitment to explore new technologies as and when they appear.
iCricketer.com was one of the first South African content sites to
make use of media delivery channels such as WAP and live media
streaming. The company has since embarked on an in-depth exploration
of other new media platforms, from the mainstream to the esoteric.
This coincides with a strategic change in company focus. Having
established itself as a key player in the B2C delivery of content,
iCricketer.com now has its sights set on opportunities for
advancement in the B2B space. It heralds a time of increased focus
on core business activities, coupled with an aggressive push towards
servicing the corporate market.
Existing media partners can look forward to enjoying an enriched
relationship with iCricketer.com, while prospective advertisers or
sponsors will have opportunities for greater brand exposure than